Experience & Activities
Ken Lloyd offers more than fifteen years of experience and business success within the media and tech sector.
Most recently Ken was Vice President, Digital Distribution for Paramount Pictures. While with Paramount, his team oversaw the development and execution of the Home Media’s domestic digital distribution strategy and business growth. This was accomplished via securing distribution of owned and acquired content on a variety of digital platforms as well as contributing to the development of marketing and distribution strategies for emerging platforms and formats.
Prior to Paramount, Ken was a Senior Business Manager on Microsoft’s transactional Video-On- Demand store. His charter was to drive Xbox Video business growth, brand recognition and affinity, and expansion of Movie & TV offerings across multiple consumption end-points, including Windows and Windows Phone (both Windows 8 and 10), in 20 markets across North America, EMEA, APAC and LATAM. He served as the primary point of contact, internally and externally, on all global TV business and marketing initiatives for several content providers. Always focused on the customer experience, Ken also worked with multi-functional teams to identify KPIs that impact customer engagement and business performance, helping to define UI/UX improvements for improved and sustained growth.
In 2013/14, Ken defined, developed, executed, and championed Microsoft’s second-screen initiative. He worked to successfully drive performance of the product life cycle, and on-going product rhythms, including oversight of internal and external partnerships to meet both strategic and business objectives. Prior to joining Microsoft, Ken was the Senior Director of Digital Distribution for Nickelodeon. He worked with senior management and various partners to develop goals, strategies, and execution plans for the non-linear distribution and monetization of Nickelodeon branded properties. For the U.S. operations, he successfully developed multi-million dollar premium video distribution businesses across online, wireless/mobile, and emerging platforms.
Before Nickelodeon, Ken was with Sony Music Entertainment, where he worked as the Director of Format Development and Strategic Planning. While with Sony Music, he co-led a group to define, launch and market new music and video physical formats at industry and corporate levels. He also worked with developers to refine products and help structure key alliances to strategically position products (proprietary and non-proprietary) to create and sustain a competitive advantage. Key product initiatives included the DVD Video Music format and Super Audio CD (SACD).
Finally, Ken is the proud father of two daughters. As his youngest daughter is on the Autism Spectrum, he is actively involved in supporting organizations that support differently abled individuals and their families.