Experience & Activities

Bill Campbell is the Founder & CEO of Barefoot Media LLC, a consulting firm focused on assisting startups with digital strategy, business and financial modeling, content licensing and negotiations, and fundraising. Barefoot’s clients extend across a wide range of verticals including, digital music, streaming video, social media, online fitness, digital avatars, VR, AI, film and television. Barefoot Media clients include Bytedance/TikTok, SoundCloud, Songclip, Square, TRX, Hyperreal, Beachbody, Raised In Space, Apple Music For Business/PlayNetwork, Q&A | Human Resources, United Masters, BandsInTown, and many others.

Prior to founding Barefoot Media, Bill was Senior Vice President, Global Digital Business, Universal Music Group as well as Senior Vice President, Global Digital Business at Sony Music Entertainment. His responsibilities included content licensing, channel development, and strategic partnerships for the distribution of the labels’ content, including streaming audio and video services, live audio products, D2C and cloud-based music services across a variety of content delivery platforms. Bill’s responsibilities also included negotiating and structuring key business terms, creating financial models, growing existing partners’ revenue, evaluating and recommending investment opportunities, and exploring new technologies. Bill also has held senior executive roles at EMI Music Publishing, Sprint, and SBK Records.

Mr. Campbell holds a JD from Seton Hall University School of Law and a BA in History from the University of Richmond.